5 Steps to Write Blog Articles that Rank

Updated: Jun 27, 2019

77% of people online read blog articles. In fact, blogs are considered the 5th most trusted source for accurate information online.

Internet users will spend three times more time reading blogs than they do email. But 90% of people won’t go past page one when performing a search on Google.

It’s vital for a business to learn how to write blog articles that are SEO-friendly so they rank on page one. Keep reading to learn five steps for blog best practices

Write Great Content That’s SEO-Friendly

Find subject matters that your target audience wants to learn about. Your goal isn’t to sell to them but rather to educate, inform, and entertain.

Write about current events in your industry. Answer frequently asked questions.

When writing, remember to think from your target market’s point of view, not your own.

2. Use Searchable, Organic Keywords

Google handles 40,000 searches each second. The best SEO blogs use keywords that their target market is searching for online. Those keywords are then used by search engines and customers to find your articles more easily.

Do an online keyword search for your industry before you begin writing. You’ll probably find some great topic ideas as well.

3. Use Relevant Images

You should always share your blog on social media. But remember to include images.

Blog articles with images get 94% more views. Facebook posts containing images get three times more engagement and Twitter posts with images get retweeted 150% more.

You can also use keywords in the meta tag to help increase SEO.

4. Use Internal and External Links

Internal links are a great way to avoid duplicating content while prompting customers to spend more time on your website. External links from trusted, relevant sources boost SEO by:

Increasing relevance

Improving reputation

Boosting site value

Encouraging backlinks

Search engines also consider external links to be a third-party endorsement to your site.

5. End with a Call-to-Action

Just because your SEO-friendly blog is finished, it doesn’t mean you want your customers to leave your site. Between 70% and 96% of website visitors won’t return to your site.

By creating a call-to-action (CTA) and linking to a relevant page on your site, you’ve given visitors a reason to stay on your website and browse longer, making them more likely to make a purchase or visit again at a later time.

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